Encouraging parents to get awkward… [crickets].
MAKE AWKWARD AWESOME
Client: The Pinnacle Foundation
2024
Get awkward.
Move forward.
43% of LGBTQIA+ youth are rejected by their parents when they come out. Many are forced to leave home and drop out of education as a result. The Pinnacle Foundation offers scholarships, mentoring, and support to help young LGBTQIA+ Australians stay in school and reach their full potential.
But to address the issue earlier—and ideally prevent these heartbreaking outcomes—there’s a crucial first step we can all take: having open, accepting conversations that make others feel safe to be themselves.
This campaign encourages parents to take the lead, creating a safe space for their (potentially) LGBTQIA+ kids, instead of placing the burden of ‘coming out’ solely on young people.