HUMAN MART
Putting an expiry date on modern slavery.
Client: Anti-Slavery Australia
2024
Shortlist: Art Direction
Shortlist: Spacial Design
Shortlist: Design
Hard to imagine.
Even harder to spot.
Slavery still exists in the modern world, including Australia. And most of the time, this is happening right under our noses. So, on the busy Oxford Street in Sydney, we designed and launched an invitingly bright store with a very dark secret.
The Human Mart presents a simple metaphor with a sobering message: human beings are being bought and sold callously, like products.
A world-first store selling people as products, designed to spark community discussion and create a media storm, bringing Anti-Slavery Australia into the public eye.